Bidirectional Encoder Representations from Transformers
Google emphasized that there was no “fix” for pages or sites that were penalized, other than to continue creating high-value content. BERT BERT is another major Google algorithm update that focuses on the NLP (Natural Language Processing).was launched in October 2019, and its focus is to better understand users who make longer or conversational queries. It was internationally rolled out in December 2019. Google announced that BERT is the “biggest change of the last five years”, one that would “impact one in ten searches.” It officially impacts featured snippets and 10% of search queries.MUM Similar to BERT model, MUM (Multitask Unified Model) aims to handle complex tasks for its user queries. Rolled out in May 2021, MUM lets you get comprehensive results with your search because it can read, understand, and learn languages. When ytu search, Google CY Lists will provide search results that aren’t just limited to texts and images, but also videos and audios relevant to your query. John Mueller said it best, “MUM can understand things with a fined-grained level of detail.” Page Experience Update Launched in June 2021, this update focuses on user browser experience. Google’s Page Experience Report tool provides accurate data of your website.
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This tool checks your website’s mobile usability, security issues, HTTPS usage, ad experience, and core web vitals. With this update, Google rewards sites with better UX/UI design with better SERPs (search results page rankings). Key takeaway With Google algorithms constant updates, it’s a challenge to keep up with them. There are more minor and unannounced updates that I have not included in this list. Instead, I’ve listed all algorithm updates and changes that impacted us and our clients since 2010. You don’t have to keep abreast of every algorithm update Google has.
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