How did we do it? Don't worry, I'll tell you how.
Across three tests, we focused on these three values: personalization, customization, and engagement. Each new test increases the response rate.
3 response rate tests (and a mini-test) and what we learned
Let’s start by thinking from the user’s perspective. Everyone knowsfrance whatsapp data how annoying it can be to receive random emails from strangers. Even if you're in this industry, it's annoying to say the least.
So how to solve this problem? The only thing that can be achieved is: happiness.
We looked at how to create a more pleasant and comfortable email experience. This is what we learned.
Test #1 - Personalized Introduction (8%–16%)
The first feature of email we'll address is presentation. We introduce ourselves and the company in the subject line of the email.
It looks like this:
As you can see, while the subject line is somewhat authoritative, it’s not very human. And if you look at the introduction given in the email, you will see similar questions.
Plenty of professional background, but almost no personalized first impression. This user experience shows that BLOGGER is trying to get guest blogging opportunities.
Now let's look at the types we test:
Big difference, right?
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