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SEO, inbound marketing and pillar pages It's time to create the pillar pages: these are pages dedicated to each topic identified in the initial phase, and subsequently explored in depth through the various blog posts. The goal of the pillar page is to be as complete a resource as possible on the topic it focuses on . Its content will be decidedly substantial, but not necessarily exhaustive: for that there are already blog articles.

Each of which focuses on a specific aspect of the topic. Each pillar page corresponds to its own content cluster : one is linked to the others through links. Each pillar page will link to a specific article for those wishing to delve deeper Job Function Email List into a specific topic, perhaps after giving a brief description in a paragraph. Likewise, each cluster content will contain within it a link to the pillar page that deals with the topic in general. How the pillar pages SEO inbound marketing strategy.



Works What is the rationale behind this SEO inbound marketing technique? In the first instance we try to obtain a good ranking for the long-tail keywords identified, through the creation of specific content. Through the connection with the pillar page, which functions as a hub for the content cluster dedicated to the topic , users and the search engine are communicated that that page represents a point of reference on that specific topic.