Also removes unnecessary or slow elements from a website allowing it to load faster. AMP technology requires a special version of HTML that is more limited and has fewer features than the standard version of HTML. For example you can't use regular images only those that are optimized for mobile devices. AMP also allows you to quickly load multimedia elements such as videos graphics and ads. All of these items are loaded asynchronously which means they are downloaded simultaneously rather than sequentially.
This makes websites using AMP more responsive and responds quickly to user actions. Why use AMP on your mobile website? Faster page loading One of the biggest problems faced by mobile device users is the long loading time of websites. Pages optimized with AMP load photo retouching much faster which means users don't have to wait for the entire page to load before viewing its content. Better user experience Users expect websites to be fast. Websites optimized with AMP offer a better user experience which means they are more likely to stay on the site and view content.
More visitors Websites optimized with AMP have a greater chance of attracting new users. With faster loading times and a better user experience your website can attract more visitors who will be interested in viewing your content. For websites that aim to sell products or services optimizing your page with AMP can increase conversions. Better positioning in search results Google is one of the most popular search engines on the Internet and focuses on providing users with the best possible search results. Websites optimized with AMP can rank better in search results which can attract more visitors to the site.