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Any good design must contain an element of consistency so that everything is similar. Even just using some simple elements like the ones you see in the image below must be similar everywhere on the site. An illustration of a website design The sites logo any buttons you rely on and the main titles must contain the same colors as well as the same font. Even the images must match the colors and shape of the site itself.


All of this makes any visitor see your credibility and professionalism and all of this leads to more profits in the end and this is what we want from website design.  Transfer rate What specifically do you want from any visitor to your site in ord HK Phone Number er to make profits To click on ads?To subscribe to your YouTube channel? Should he contact you? To buy a specific product from your site? Your success in getting any visitor to do exactly what you want from him is what is known as the conversion rate  and the higher the conversion rate the more successful your site is.









Let us continue with the same previous example the shoe selling website. Let us assume that for every visitors to your website there is only one person who buys from you. This means that the conversion rate is %. Suppose that I also own a website that sells the same shoes that you sell but for every visitors people buy from me meaning my conversion rate is %. Dont you think my site is better than yours? Any website must be designed in such a way that it motivates the visitor in every possible way to achieve the desired goal while maintaining a good user experience.