Why work with old blog stuff: 8 Ways to Improve Content

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Quantity or quality?

When it comes to content on the site, what becomes truly important: quantity or quality? It all depends on your goals. If you focus on attracting traffic from search engines, then the number (subject to search engine standards) will be more important for you. But if you create an authoritative online information resource, then your work is likely to be aimed at creating quality content that people will share.

Dealing with the quantity for your shopify website design  priorities will never stop, but no matter what you focus on, it can be a good practice to be working with the content you already have. Believe that when applying this practice, your time will not go to empty.
Why?

The goal of almost any blog in our time is to inspire, to encourage its readers to do any actions. Do you want your website to consider your content useful, bookmark it, share it with friends, or start using your services? But what if your readers do the minimum of the above actions, or do not perform them at all?

Suppose that your site already visits a sufficient number of CA representatives, and your content allows them to go to the next stage of the purchase cycle, but this does not happen. In this case, you need to pay attention to the material that is already on the site.

According to a 2015 Microsoft study, the average concentration time in humans fell by one and a half times: from 12 to 8 seconds (which is less than that of a goldfish). What does this mean specifically for you? That your content should immediately capture attention and hold it.

In the process of content-makeking, many factors influence the user’s interest (both obvious and not). In this article, we’re going to look at 8 ways to improve old content from your blog.
New is a well-thold old, or how to improve old content
1. Rew-wmail the headings

When was the last time you read the paper, did you read all the articles written there? Probably not. Instead, you looked at the headlines to find the most interesting thing for you. If your editor does a good job, you will quickly find the most interesting articles for you in your own blog.

    “But I’m a company, not a printer.”

This is not an excuse. The fact is that the blogs of the most successful companies are built on the same principle as newspapers: they spend some time specifically at writing catching catches and interesting headlines.



Properties of a good headline:

    It Causes curiosity, promises benefits, or brings some clarity to the future.
    Quite convincing, at the same time does not advertise anything.
    A plent of about 70 characters.

There are enough guides on the network to write headlines, do not offste with reading them.
2. Rewend the introduction

The entry must be short (less 8 words) and convincing. The introductory sentence has only one goal: to force the reader to go to read the next line.

What exactly should be the next line? Having intrigued the reader with an introduction, you do not need to moderate his ardion with an interesting fact, statement or someone’s opinion – you need to smoothly move to the essence of the article.