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Now, that may sound on trend considering benchmark data shows that average cost per click has increased for of industries and saw a general year-over-year increase of . brand keywords - google ads costs year over year Download the full Google Ads benchmark report here. However, keep in mind that brand keywords historically have had a significantly cheaper cost per click than your typical non-branded keywords. That, coupled with the fact that branded keywords convert at a higher rate than non-branded keywords, it’s no wonder that businesses want to make.

The most of these terms with the best bang for their buck. If you feel like you’re in the same boat wedding photo editing service  where your branded keyword costs are high, but you don’t want to give up on them just yet, you’re in luck. Here are five of the most common reasons why your branded keywords costs per click are high this year, and how to fix it. issues causing high brand keyword costs and how to fix them Use this guide to diagnose and treat your Google Ads branded keywords with unusually high costs . You messed up your match types The most common culprit of high CPCs in a branded search.



Campaign is…you’re not actually advertising for queries that align with your brand name. Let’s say you’ve entered your branded keywords into your search campaign like this joe’s awesome business joe’s business That’s called broad match, and it tells Google that you want to advertise on user searches that are related to the concept of Joe’s Awesome Business. It does NOT tell Google that you want to advertise when people are specifically searching for your business; you would need to use phrase match or exact match for that. How to know if you’ve messed up your match types In Google Ads, go to Keywords, then click.