If a URL resulted in more than one conversion

brokenheard320@

If a URL has few visitors via Google (for example, less than 50 clicks in a year, but more than zero - because that could also mean that the data is simply missing), this can be considered a negative point. (Note: The first version accidentally said “plus point.”) If a URL has a lot of visitors independent of Google (for example, more than 500 page views in a year), this can be considered a plus point. Data source: The best way to get clicks via Google is from Search Console. Google Analytics is not optimal because you then have no data for your PDFs.


However, you need Google Analytics for page views. Conversions If an entry page leads Special Data to a particularly large number of conversions, it is particularly valuable - as long as you have, of course, defined conversions that make sense for you. Conversions are probably your most important metric, which is why you can rate them with more than one point. that can be considered a plus point. Keyword ranking Ideally, you have a clean keyword map and know what your main keyword is for every URL. If not, then try to find out the keyword with the highest clicks (without brand) and its ranking.




Because if you don't rank well here, then you seem to rank for something that doesn't fit 100 percent - or doesn't have a good search result. If the strongest keyword ranks well (for example better than position 3), this can be seen as a plus point. If the strongest keyword ranks poorly (for example, worse than position 10), this can be considered a negative point. Data source: Ideally, you take the keyword with the highest clicks from the Search Console, for example via the Search Console Connector of the SEO Tools for Excel .