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And on the other hand, the user is dissatisfied and your abandonment rate increases, which in turn Google stores as a negative signal and shows your page less often in the next search queries. So far so good. You understand that search intent influences keyword selection. But how do you find out users’ search intentions? To identify your target audience's needs and search intent, it's important to understand their mindset. You can do this by putting yourself in your potential customers' shoes and asking yourself what they might be looking for when looking for products or services like yours.
You can also use customer surveys, social media, and online forums to get direct feedback from your target audience. Analyze common questions and issues they raise to gain valuable insights. As is often the case, Google is our best friend. Enter your keyword ideas into Google Search and take a Australia Phone Number Data closer look at the search results. Because what you find there will be relevant to the user, as Google only shows the best results to satisfy itWhich W-questions do the search results answer.
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Which search intent is satisfied by the search results? knowledge, purchase, problem solving) Which SERP features are displayed? (Image search results, video carousel, “Users Also Ask” box, how-to guides, headlines, Google Maps box, local results) How is the meta data (page title and page description) of the search results designed? Which topics are addressed on the individual search results pages.
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